Some careers follow a straight line. Mine never did.

I grew up in Austria 🇦🇹 shaped by mountain landscapes that taught me resilience, curiosity, and the ability to navigate uncertainty. As a kid, I loved taking things apart to understand how they worked. That same instinct never left me.

It started with fire and food: glassblowing and cooking in fine-dining kitchens, learning early that craft lives in the details. Then came a stint as a paramedic 🚑, where the stakes were different but the attention to what matters was the same.

Eventually, curiosity pulled me toward design and development, and a new chapter began. I worked as a developer while studying design and marketing, building an understanding of both sides of the craft before fully committing to the design path.

That curiosity led me to Germany 🇩🇪 to work for Audi, where I joined their product design team and helped shape their global design system, developed the car configurator, and launched the myAudi app. Wanting to broaden my perspective, I moved into consulting, working across fintech, education, gaming, and e-commerce, learning how different industries think about their problems.

Then came northern Italy 🇮🇹 and a climbing startup with big ambitions. I helped build their ecosystem: gym management platforms, a consumer app, content hubs, connected training devices, and smart scorecards. When COVID hit, we pivoted fast, turning that infrastructure into a standalone health platform, partnering with German pharmacies, and growing revenue far beyond anything the climbing business had ever seen 📈.

The next chapter brought me to Sweden 🇸🇪 and Electrolux Group, where I spent nearly five years growing from senior designer to leading the Engagement and Foundation teams. I helped unify more than 20 legacy apps into one connected experience, built a design system across mobile, web, and UI, and launched dozens of features and connected appliances, from AI-driven robot vacuums 🤖 to a full air care lineup. It was some of the most complex, rewarding work of my career.

Now, still based in Sweden but working remotely, I have joined Dynatrace 🚀, stepping into a new domain at the intersection of observability, AI, and platform design. The landscape is different, the challenges are new, and the problems are ones I am only beginning to understand.

For over a decade, I have been bridging design, strategy, and technology. But for me, it has never just been about fixing what is broken. It is about uncovering opportunities, creating meaningful experiences, and building something that lasts.

Every step has been different. And I have a feeling the most interesting ones are still ahead.